Client: FuBar Leisure
Brief: Create a "modern and quirky" brand identity for FuBar, a new chain of bars / restaurants aimed at young professionals.
Solution: The client was specific in "wanting to borrow from different periods of design" naming "Modern, Renaissance and Art Deco" for the interior design of the bar/s. We used a typeface that integrated both modern sans serif forms and old fashioned serif characters, as a playful nod to this idea. The sharp contrasting colour scheme and cupid icons again reference different design periods and help the brand "stand out from the crowd".
