Client: The Brown Hat charity

Brief: Create a visual identity for a charity brand to appeal to young professionals.

Solution: The name for the charity was based rather bizarrely on a brown hat that the founder bought in Peru. So it seemed logical to include an image of the hat within the logo. A simple face was introduced to add a touch of character and the "hand-crafted look" added a sense of authenticity.

More images: 1 2 3 4

Mavo Studio London - Online Portfolio images