Client: Whitematter Marketing

Brief: Design an original brand identity for a marketing company.

Solution: We worked closely with the founders of the company to discover the brand proposition of Whitematter. It was decided that a ball of string (with its ability to change shape and direction) was a good visual metaphor for the company. Several simple line illustrations were produced (to look as if they had been created from a piece of string) and could be used as across print and screen media to support the brand image.

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