Client: Hubbub Ltd.
Brief: Design a brand identity for a business-to-business start-up online company.
Solution: We felt the Hubbub brand should capture the "friendly" and "approachable" nature of its founders (and business plan). The juxtaposition of butterflies against a cityscape (suggesting a sense of freedom amidst the chaos of the city) seemed to capture this spirit perfectly. As it was important for Hubbub to market their unique business concept to as many local communities as possible, we chose a clear typeface and 'eco-friendly green' colour palette to further enhance their modern appeal.
