Client: Munro & Forster for Dept. of Health
Brief: Cross media branding for a UK based Hep-C awareness campaign. Design brand identity, adverts, posters and mixed media.
Solution: We designed a "campaign identity" based on the hard-hitting subject matter of the associated documentary. The colour scheme, close-up photography and fragmented typography were chosen for maximum visual impact.
Awards: WINNER - Best Patient or Public Campaign, Communiqué PR & Medical Education Awards 2008.
RUNNER-UP - Best UK Media Relations Campaign, Communiqué PR & Medical Education Awards 2008.
