Client: Play Hard Promotions
Brief: Design a "cutting-edge " brand identity for music promotions and events company.
Solution: To ensure that the company had a fresh and cutting-edge identity, we developed a "yoyo-on-fire" symbol to visually represent the idea of "someone playing hard". "The inspiration for integrating an iconic figure into the Play Hard Promotions logo actually came from the classic DreamWorks logo, where a simple pictoral of a boy fishing on the moon captures the right feeling".
