Brochure design
Designing a brochure can present a series of design challenges. How do you make a text heavy brochure creatively engaging within a fixed number of pages? Is it possible to design an engaging brochure with budget limitations on photography? How can you relay information in a clear, legible and logical order?
We continue to solve the design challenges that accompany any new brochure design project, and we've worked successfully across industry sectors to prove it. Plus, because we've got an insatiable appetite for new print techniques so we're always exploring innovative ways to help spread your message.
Case study | Engaging an audience
Client: Roche
We were commissioned to design a visually engaging booklet about PR and marketing for Roche.
In the first instance, we were supplied a large amount of copy which had to be considered from a structural point of view, before beginning the design process. Once the structure of the booklet had been realised, we commissioned a series of rough draft illustrations which were deemed better suited (than photography) to communicating some of the more complex content within the document.
The illustrations were then worked up to final coloured images.
We designed the final booklet using colours and typography inspired by the Roche brand style guide.
Visit the Mavo portfolio for more examples of our booklet and brochure design work.
