Corporate magazine design
Corporate magazine design borrows from much of the traditions of magazine design in general; the need to develop a "design style" to fit the spirit and tone of the magazine, the need to design unique and inspiring magazine spreads to engage an audience, and the need to proofread before final print production. However, we think Corporate magazines differ because there's a need to get to know your client. By understanding your business and working process, we find our design process is not only more effective, but the end results speak more closely to the right audience.
Case study | Working "with" the client
Client: CB Richard Ellis
The brief for CB Richard Ellis's in-house magazine was atypical in many ways. First and foremost, although the company have a brand style guide, the magazine did not have to wholeheartedly reflect this. Furthermore, the magazine would be used primarily to entertain and secondarily to inform CBRE's employees (across EMEA). Therefore a conventional "corporate" approach - with pages heavily grid based, colours and typography pre-set - was deemed too stuffy, unoriginal. The magazine should instead reflect the light-hearted nature and camaraderie of teams within the organisation.
To begin, Mavo worked closely with the internal marketing team at CBRE to develop creative ideas for different spreads throughout the magazine. NB: This process typically involves, lots of brain storming, scribbles on A4 paper and several cups of coffee. Then, once copy for each spread had been supplied, we worked on design concepts page by page (or rather spread by spread). Many pages begin as rough concepts and have to be "approved" by the client, before we proceed to a final version.
Here are a few samples of spreads from a recent issue, to give you an idea of the spirit of the final magazine.
Visit the Mavo portfolio for more information about this and other related design projects.
