Illustration
We have been commissioned to create illustrations for youth brands, posters, packaging, informational diagrams, marketing campaigns, animations and beyond. In fact, we pride ourselves on old fashioned drawing skills which go someway towards successful character creations, detailed designs, a good sense of perspective and that all important touch of originality.
Case study | Character illustrations for packaging
Client: ASDA
ASDA were launching a new product range or bathroom products for young girls (5-8 years). Mavo were commissioned to design a range of characters and packaging that would appeal to this audience (as well as young mum's would ultimately be buying the products!)
In the first instance we designed a range of characters by doing a little market research, and investigating what would work well in print (on large and small items).
After we'd designed the characters in various scenes, we decided on colour palettes and typography to support specific products within the range. For example with the bathroom range, we used lots of turquoise blues and pinks to appeal to a young audience, and a "bubble style" font was selected for it's friendly and child like qualities.
Then we tested our design concepts on various pieces of print media, such as swing tags and labels, and packaging mock-ups.
Finally, we designed packaging so that consumers could see the full range of products through innovative display windows.
Visit the Mavo portfolio for more examples of our illustration work.
