Poster design
You might ask, why does poster design deserve special attention? Because you have about 3 seconds to grab the attention of a passerby.
We believe poster design is an art form. We design posters by creating concepts, printing them out and hanging them on a wall. Yes, that's right, we consider every poster we design in the very context in which it will end up. Which is why poster design for us presents an escape from the apple mac and a little pondering before we get them just right.
Case study | Less is more
Client: Samson Films
We were asked to create promotional materials for a feature film by Irish film company Samson Films. One of the key components of the brief was to create an eye catching poster, which would appear outside and inside cinema's.
To get an idea of the kind of design that would work in harmony with the film Mavo were invited to watch a preview showing of the film in its entirety. We then explored the key themes of the film - love, lust, loneliness and passion - before experimenting with some visual concepts and rough ideas.
After careful consideration of colours, typography we reduced elements down to simplify the design and make the message more stark and mysterious, which seemed much better suited to the film, in tone and narrative. The image of a girl's face (the femme fatale in the story) almost impossible to make out in the branches of the tree, heightened this sense of mystery.
And of course we had to design a few sizes to fit various display units in cinema foyers across the UK, Ireland and the USA.
Visit the Mavo portfolio for more examples of our poster design work.
